Project Overview:

Potpis is a renowned Serbian brandy looking to refresh its image and capture a larger market share with a new look, modern packaging, and revamped branding. Our team was tasked with designing a complete visual identity, including a distinctive new logo, packaging, website, editorials, and stationery.

The goal was to elevate the brand’s presence and appeal to a wider audience while maintaining its rich heritage and quality. With a bold and contemporary approach, the refreshed branding aims to resonate with both loyal customers and a new generation of brandy enthusiasts, combining tradition with modern flair.